Product labels serve multiple purposes throughout a company's supply chain. Most companies use simple labels on samples and prototypes with notes that are used to refine products before hitting the market. The purchase of custom labels for development notes, shipping and customer instructions can meet needs from design through distribution.
Creating Effective Product Labels
The main consideration in purchasing shipping labels for new products is the availability of space on the package. Graphic designers and artists who develop product packaging use every inch of available space to brand consumables to customers. A business that wants to apply shipping and industrial labels to products with busy packaging needs to customize label size based on open space. These labels can be fitted to box tops, bottoms and sides to avoid covering up brand names or required content information
An industrial product label that is applied after packaging is developed should not clash in terms of font and color scheme. Consumers who are purchasing shoes, auto parts and clothing will be turned off by product boxes that feature an unattractive mix of labels. "...Every order of new labels should be accompanied by swatches with corporate colors to help manufacturers create matching products."
Purchasing departments need to think about dispensing processes and adhesives when customizing labels. The purchase of shipping labels with strong adhesives may be ideal for international purchases, while lower grade labels with pin-fed sheets improve efficiency during domestic shipping.
Graphic Printing Corporation has been supplying shipping, inventory and product labels to companies nationwide since 1983. Customers can speak one-on-one with customer service representatives by calling 1-800-994-3586. An email to sales@gpclabels.com and faxes to 1-561-993-1728 can be used for further communications about customization needs.